Online Privacy Statement

Worldwide Clinical Trials Holdings, Inc, (hereinafter referred to as “Worldwide” or “we”) knows that you care about how the information we receive from you is used and shared, and we take your privacy seriously. When browsing most of our online platforms you will be sharing some personal information about yourself, such as your IP address, and browsing behaviour. However, sometimes we need additional information about you to provide the information or services you are requesting, and we are transparent about this. This Online Privacy Statement explains how we use your personal information when you use our services or our online platforms and supplements our Global Privacy Statement. 

This Online Privacy Statement does not apply to the collection or processing of data by persons not affiliated with Worldwide. 

What Types of Personal Data Does Worldwide Collect? 

• We collect the following types of personally identifiable information (“Personal Data”) through this Website: name, title, contact details including e-mail address, and telephone numbers provided by you (see “How does Worldwide Collect Information” section below. 
• On some pages, you may opt to provide us with additional information about yourself. For example, you may be asked to provide information about yourself if you are interested in (a) an employment opportunity; or (b) participating in a study. The information requested from you will be based on your area of interest. 
• From time to time, Worldwide may request that you voluntarily participate in a survey or poll, such as feedback on Website content or services. Your responses will be anonymous unless you ask to be contacted by email to obtain more information regarding the survey. 
• When you visit the Website, we may also collect “Other Information” that does not reveal your specific identity or does not directly relate to an identifiable individual. This might include, for instance, browser and device information; App usage data; information collected through cookies, pixel tags, and other technologies; demographic information and other information provided by you; or aggregated information. We use this information to facilitate our operation of the Sites (as defined below) and for other purposes described below. 

How does Worldwide Use Information? 

We use your information to enable you to, among other things to: 

• receive access to our products and services on-line; 
• obtain information about our products and services; 
• receive updates; 
• participate in surveys or questionnaires posted on our Website; 
• provide you with opportunities to learn about our other products, programs, or services that we believe may be of interest to you; 
• enable us to respond to your requests; and 
• improve the design and content of our online platforms to improve your user experience. 

We may also use your information as necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; and (e) to protect our operations or those of any of our Affiliates. 

How Does Worldwide Collect Information? 

Personal Data. We and our service providers may collect Personal Data in a variety of ways, including: 

• Through the Sites: We may collect Personal Data through websites operated by us from which you are accessing this Online Privacy Statement (collectively, the “Domains”), and through our social media pages (“Social Media Pages”) (collectively, including the Domains and Social Media Pages, the “Sites”) including the following: at https://www.facebook.com/worldwideclinicaltrials/, https://www.facebook.com/WCTStudies/, https://twitter.com/worldwidetrials, https://www.linkedin.com/company/worldwide-clinical-trials-inc-/ and 
• Through other mediums: We may collect Personal Data through, mobile/personal electronic device apps, email, telephone, SMS messages, surveys, chats, letters, and correspondence that refer to this Online Privacy Statement. 
• Offline: We may collect Personal Data from you offline, such as when you attend one of our events, during phone calls with our sales representatives or experts, or when you contact us. 
• Information From Other Sources: In order to enhance our ability to provide relevant marketing, offers, and services to you, we may obtain Personal Data about you from other sources, such as public databases, joint marketing partners, social media platforms, as well as from other third parties. 

Other Information. We may collect Other Information in a variety of ways, including: 

• Through Your Browser or Device: Certain information is collected by most browsers or automatically through your device, such as your media access control (MAC) address, computer operating system (Windows or MacOS), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, the name and version of the Sites you are using, and your “IP Address”.
  • IP Address: Your “IP Address” is a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). An IP Address may be identified and logged automatically in our server log files whenever you access the Sites, along with the time of the visit and the page(s) that you visited. Collecting IP Addresses is standard practice and is done automatically by many websites, applications and other services. Worldwide uses IP Addresses to calculate usage levels of the Sites, help diagnose problems with its servers, administer the Sites, and monitoring the regions from which you navigate to Worldwide’s Sites. 
  • Through Cookies and Other Similar Technologies: Cookies and other similar technologies may be used to collect Other Information. We may use third parties to serve advertisements on other websites that may be of interest to you, based on information collected about your use of our Sites and other websites. To do so, these companies may place or recognize a unique cookie on your browser (including through the use of pixel tags and web beacons). Please see below for more information. 

Worldwide also uses web analytics services, which currently include Google Analytics and Crazy Egg Analysis Service. 

Google Analytics is a web analytics service provided by Google Inc. (“Google“). Google Analytics uses cookies and similar technologies to analyze how users use the domains. The information generated about domain usage (including your shortened IP Address) is transmitted to Google in the U.S. This information is used to evaluate visitors’ use of the domain, compile statistical reports on domain activity, and provide other services related to the Site and Internet use. Google may also collect information about domain visitors’ use of other websites. For more information about Google Analytics, or to opt out of Google Analytics, please go to: https://analytics.google.com 

Crazy Egg’s Analysis Service is a web analytics service that gives us data about where users are clicking on our site. You can visit Crazy Egg’s privacy policy at: https://www.crazyegg.com/privacy  and their opt-out feature at: https://www.crazyegg.com/opt-out. 

Do Not Track: Worldwide does not recognize automated browser signals regarding tracking mechanisms, which may include ‘do not track’ instructions. 

• Will Worldwide Share Personal Data It Receives?
  Information about our users is an integral part of our business. We only share your Personal Data as described in this Online Privacy Statement. 

• Subsidiaries and Affiliates:
  We may disclose Personal Data to our subsidiaries and affiliates Worldwide is the party responsible for the management of the jointly-used Personal Data. 

• Third-Party Business Partners:
  Worldwide partners with a variety of businesses and works with them to market or sell products or services. In certain situations, these businesses operate within the Sites. We may disclose Personal Data to our business partners for the purposes described above. Some of our third-party business partners may co-sponsor events and other offerings with Worldwide. We may share Personal Data with these co-sponsors when you sign up for events or offerings to allow our partners to send you marketing communications and information that may be of interest to you, as permitted under applicable law. 

• Agents and Service Providers:
  We contract with other companies and people to perform tasks on our behalf and may share your Personal Data with them to provide products or services to you, or to otherwise communicate with you, such as to provide marketing or offers on our behalf. Examples may include removing repetitive information from customer lists, analyzing data, providing marketing assistance, conducting billing, processing credit card payments, engaging technical support for our services, providing customer service, and performing analyses related to our products or services. We may also provide your Personal Data to agents and service providers to verify or compile aggregate usage data that we provide to our business partners. When we share this information in this way, we contractually require the agent or service provider to maintain the privacy, confidentiality and security of the Personal Data. 

• Business Transfers:
  In some cases, we may buy or sell assets or businesses. In these types of transactions, user information is typically one of the business assets that is transferred. Worldwide may disclose Personal Data to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings). 

• Protection of Worldwide and Others:
  We may release Personal Data when we believe that release is necessary or appropriate (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce or apply our conditions of use and other agreements; (e) to protect our operations or those of any of our Affiliates; (f) to allow us to pursue available remedies or limit the damages that we may sustain; and (g) to protect the rights, privacy, property, or safety of Worldwide, our employees, our Affiliates, our users, or any other person or entity. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. 

• How Does Worldwide Secure Personal Data About Me?
  We have implemented organizational, technical, and administrative measures in an effort to protect Personal Data within our organization, including security controls that are intended to prevent unauthorized access to our systems, including standard operating procedures, firewalls and restricted access. While we take these reasonable steps to secure your Personal Data from loss, misuse, interference and unauthorized access, modification and disclosure, you should be aware no security procedures or protocols are ever guaranteed to be 100 percent secure from intrusion or hacking, and there is therefore always some risk to sharing Personal Data online. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please immediately notify us in accordance with the “Questions, Concerns and Complaints” section below. 

• How Can I Access, Correct, Amend or Remove Information About Me?
  If you would like to access, correct, amend, remove or limit the use or disclosure of any Personal Data about you that has been collected and stored by Worldwide, please notify us at Data.Protection@worldwide.com so that we may consider and respond to your request in accordance with applicable law.

  For your protection, we may only implement requests with respect to the Personal Data associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will respond to your request within 45 days.

  Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting such access, change or deletion. 

• For How Long Will Worldwide Retain My Personal Data?
  We will retain your Personal Data for the period necessary to fulfill theoutlined in this Online Privacy Statement unless a longer retention period is required by law. 

• What Choices Do I Have?
  You can always opt not to disclose information. However, if you elect to do so, we may be limited in responding to your inquiry or providing services to you.
  You may opt-out of receiving marketing messages from Worldwide or our Affiliates by sending an email to Data.Protection@worldwide.com, by unsubscribing through the “unsubscribe” or “opt-out link” in an email, or by unsubscribing via the Worldwide Subscription Center at https://www.worldwide.com/subscription-center. We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt-out of receiving marketing-related emails from us, we may still send you important administrative communications. 

• Can Children Use Worldwide’s Sites? 
  No part of our Sites is designed to appeal to a user aged 13 or under. The Sites are not intended for minors under the age of 18. Worldwide does not knowingly or specifically collect information about minors under the age of 18 and believes that children of any age should get their parents’ or legal guardians’ consent before providing any Personal Data. If you believe that we have mistakenly or unintentionally collected such information, please notify us at Data.Protection@worldwide.com so that we may delete the information from our servers. 

• Third Party Sites
  The Sites may permit you to link to other websites on the Internet through direct links or through applications such as “share” or “Like” buttons, and other websites likewise may contain links to the Sites. The information practices or content of such other websites is governed by the privacy statements of those websites and not by this Online Privacy Statement. We encourage you to review the privacy policies found on such other websites, services, and applications to understand how your information may be collected and used.

  Similarly, please note that we are not responsible for the collection, use and disclosure policies and practices (including the data security practices) of other organizations, such as Facebook, Apple, Google, Microsoft, social media platform providers, operating system providers, wireless service providers, or device manufacturers, including any Personal Data you disclose to other organizations through or in connection with your use of the Apps or the Social Media Pages. 

• Sensitive Information
  We ask that you not send us or disclose any sensitive Personal Data (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership) on or through the Sites or via other means. 

• Changes to this Online Privacy Statement 
  Worldwide may amend this Online Privacy Statement from time to time. The “Last Modified” legend at the bottom of this page indicates when this Online Privacy Statement was last revised. Any changes to this Online Privacy Statement will become effective when we post the revised Online Privacy Statement on the Sites. Your use of the Sites following these changes means that you accept the revised Online Privacy Statement. 

• International Transfer of Data
  Your Personal Data may be stored and processed in any country where we have facilities or in which we engage service providers. By using the Sites or disclosing information to us you consent to the transfer of information to countries outside of your country of residence, including the United States, Canada, Australia, Germany, Ireland, Israel, Japan, and the UK. These countries may have different data protection rules than those of your country of residence or citizenship or the country in which you were located when you initially provided the information. 

• Questions, Concerns or Complaints
  Your privacy is important to us. If you have any questions, concerns, or complaints regarding the way we collect and handle your information, please contact us by email at Data.Protection@worldwide.com or by mail at 1st Floor, Waterfront House, Beeston Business Park Beeston, Nottingham NG9 1LA, UK – ATTN: Privacy Office\. Because email communications are not always secure, please do not include sensitive Personal Information in your emails to us.

  Worldwide will take any privacy complaint seriously and any complaint will be assessed by an appropriate person with the aim of resolving any issue in a timely and efficient manner. We request that you cooperate with us during this process and provide us with any relevant information that we may need. 

Cookie Policy 

1. Intro
   This Cookie Policy (“Policy”) explains that we believe in being open and clear about how we use your information. In the spirit of transparency, this Policy provides detailed information about how and when we use cookies on our Websites. For the purposes of this Policy, the term, “Websites”, shall refer collectively to www.worldwide.com as well as the other websites that Worldwide operates and that link to this Policy. 

2. Does Worldwide use Cookies?
   Yes. Worldwide and our marketing partners, affiliates, and analytics or service providers use cookies and other technologies to ensure everyone who uses the Websites has the best possible experience. 

3. What is a Cookie?
   A cookie is a small text file that is placed on your hard drive by a web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. Some of the cookies will only be used if you use certain features or select certain preferences, and some cookies will always be used. You can find out more about each cookie by viewing our current cookie list below. We update this list quarterly, so there may be additional cookies that are not yet listed. Web beacons, tags and scripts may be used in the Websites or in emails to help us to deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon. We may receive reports based on the use of these technologies by our service/analytics providers on an individual and aggregated basis. 

4. Why does Worldwide use Cookies?
   When you visit our Websites, we may place a number of cookies in your browser. These are know as First Party Cookies and are required to enable to hold session information as you navigate from page to page within the website. For example, we use cookies on our Websites to understand visitor and user preferences, improve their experience, and track and analyze usage, navigational and other statistical information. You can control the use of cookies at the individual browser level. If you elect not to activate the cookie or to later disable cookies, you may still visit our Websites, but your ability to use some features or areas of the Websites may be limited. 

5. How to disable Cookies
   You can generally activate or later de-activate the use of cookies through a functionality built into your web browser. To learn more about how to control cookie settings through your browser: 

Click here to learn more about the “Private Browsing” setting and managing cookie settings in Firefox; 

Click here to learn more about “Incognito” and managing cookie settings in Chrome; 

Click here to learn more about “InPrivate” and managing cookie settings in Internet Explorer; or 

Click here to learn more about “Private Browsing” and managing cookie settings in Safari. 

If you want to learn more about cookies, or how to control, disable or delete them, please visit http://www.aboutcookies.org for detailed guidance. In addition, certain third party advertising networks, including Google, permit users to opt out of or customize preferences associated with your internet browsing. To learn more about this feature from Google, click here. 

Many jurisdictions require or recommend that website operators inform users/visitors as to the nature of cookies they utilize and, in certain circumstances, obtain the consent of their users to the placement of certain cookies. 

The Websites include third party social media features, such as the Facebook Like button, and third party widgets, such as the ‘Share This’ button or interactive mini-programs that run on the Websites. These features may collect your IP address, which page you are visiting on the Websites, and set a cookie to enable the feature to function properly. Your interaction with these features is governed by the privacy policy of the third party company providing it. 

We may use any of the following categories of cookies on the Websites as detailed below.

Product(s)	Domain	Cookie Name	Purpose	Cookie Lifespan	Opt Out
AdSense for Search, Google Ads	.google.com	NID	Security, Analytics, Functionality, Advertising	6 months	Google Opt Out
Bizible	.bizible.com	_BUID	Universal user ID to identify a user across multiple domains.	1 year
Bizible	.worldwide.com	_biz_nA	Collects data on visitors’ preferences and behaviour on the website – This information is used make content and advertisement more relevant to the specific visitor.	1 year
Bizible	.worldwide.com	_biz_flagsA	A cookie that stores various user information, such as form submission, cross-domain migration, view-through pixel, tracking opt-out status, etc.	1 year
Bizible	.worldwide.com	_biz_pendingA	Temporarily stores analytics data until successfully sent to Marketo Measure server.	1 year
Bizible	.worldwide.com	_biz_uid	Uniquely identify a user on the current domain.	1 year
Bizible	.worldwide.com	_biz_ABTestA	List of checksums from Optimizely and Visual Web Optimizer ABTests data that have already been reported, preventing bizible.js from resending collected data.	1 year
Bizible	.worldwide.com	_biz_EventA	List of checksums reported by Bizible Events to prevent bizible.js from resending collected data.	1 year
Bizible	.worldwide.com	_biz_su	Universal user ID to identify a user across multiple domains, only applicable to tenants with integration bypassing ITP limitations.	1 year
CallRail	.worldwide.com	calltrk_referrer	This is a functionality cookie set by the CallRail. This cookie is used to store the referring URL. It helps to accurately attribute the visitor source when displaying a tracking phone number.	1 year
CallRail	.worldwide.com	calltrk_landing	This is a functionality cookie set by the CallRail. This cookie is used to store the landing page URL. It helps to accurately attribute the visitor source when displaying a tracking phone number.	1 year
Campaign Manager, Display & Video 360, Google Ad Manager, Google Analytics, Search Ads 360	.doubleclick.net	IDE	DoubleClick (advertising service from Google). Advertisement conversion rate tracking.	13 months EEA UK / 24 months elsewhere	Google Opt Out
Campaign Manager, Display & Video 360, Google Ads, Search Ads 360	.worldwide.com	_gcl_au	Used to measure ad and campaign performance and conversion rates for Google ads on a site visited	90 days	Google Opt Out
Crazy Egg	.worldwide.com	_ce.s	Track a recording visitor session unique ID, tracking host and start time.	1 year	Crazy Egg Opt Out
Crazy Egg	.worldwide.com	cebsp_	Used to track the current user session internally.	Session	Crazy Egg Opt Out
Crazy Egg	.worldwide.com	_ce.clock_data	Store the difference in time from the server’s time and the current browser.	1 day	Crazy Egg Opt Out
Crazy Egg	.worldwide.com	_ce.clock_event	Prevent repeated requests to the Clock API.	1 day	Crazy Egg Opt Out
Crazy Egg	.worldwide.com	cebs	Used to track the current user session internally.	Session	Crazy Egg Opt Out
Crazy Egg	.worldwide.com	_ce.irv	Used to store isReturning value during the session	Session	Crazy Egg Opt Out
Crazy Egg	.worldwide.com	_ceir	Track whether a visitor has visited the site before	1 year	Crazy Egg Opt Out
Crazy Egg	.worldwide.com	_CEFT	Store page variants assigned to visitors for A/B performance testing	1 year	Crazy Egg Opt Out
Crazy Egg	.worldwide.com	_ce.cch	Used to check if cookies can be added.	1 second	Crazy Egg Opt Out
Crazy Egg	.worldwide.com	_ce.gtld	Used to identify the top level domain.	1 second	Crazy Egg Opt Out
Crazy Egg	.worldwide.com	ce_need_secure_cookie	Used to determine cookie security parameters.	1 second	Crazy Egg Opt Out
Crazy Egg	.worldwide.com	ce_successful_csp_check	Used to determine if the page has a Content Security Policy rule that would prevent tracking.	24 hours	Crazy Egg Opt Out
Crazy Egg	.worldwide.com	ceft_variant_override	Store forced variant id	Session	Crazy Egg Opt Out
Facebook	.worldwide.com	_fbp	This cookie is set by Facebook for the purpose of advertisement and analytics.	3 months	Facebook Opt Out
Facebook	.worldwide.com	fr	Helps Facebook to provide you with more personalized advertisements, but also to measure and improve advertisements.	3 months	Facebook Opt Out
Google	.google.com	AEC	Ensure that requests within a browsing session are made by the user, and not by other sites. These cookies prevent malicious sites from acting on behalf of a user without that user’s knowledge	6 months	Google Opt Out
Google Ads	.google.com	1P_JAR	This cookie is a Google Analytics Cookie created by Google DoubleClick and used to show personalized advertisements (ads) based on previous visits to the website.	30 days	Google Opt Out
Google Ads	www.google.com	DV	This cookie is used to save the user’s preferences and other information. This includes in particular the preferred language, the number of search results to be displayed on the page as well as the decision as to whether the Google SafeSearch filter should be activated or not.	7 minutes	Google Opt Out
Google Ads, YouTube	.youtube.com	VISITOR_INFO1_LIVE	This is a cookie that YouTube sets to calculate the user’s spectrum. This information is used to determine whether the user should use the player’s new or old user interface.	180 days	Google Opt Out
Google Analytics	.worldwide.com	gat[_<customname>]	Used by Google Analytics to throttle request rate	1 minute	Google Opt Out
Google Analytics	.worldwide.com	_ga	Google Analytics unique visitor ID.	2 years	Google Opt Out
Google Analytics	.worldwide.com	_gid	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	24 hours	Google Opt Out
Google Analytics 360	.worldwide.com	_ga_<wpid>	Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.	2 years	Google Opt Out
GTM	.www.worldwide.com	gaClientID	Client ID	13 months
GTM	www.worldwide.com	marin_id	Random User ID	13 months
LinkedIn	.linkedin.com	AnalyticsSyncHistory	Used to store information about the time a sync took place with the lms_analytics cookie	30 dyas	LinkedIn Opt Out
LinkedIn	.linkedin.com	li_sugr	Used to make a probabilistic match of a user’s identity outside the Designated Countries	90 days	LinkedIn Opt Out
LinkedIn	.linkedin.com	bcookie	Browser Identifier cookie to uniquely indentify devices accessing LinkedIn to detect abust on the platform and diagnostic purposes	1 year	LinkedIn Opt Out
LinkedIn	.linkedin.com	lidc	To facilitate data center selection	24 hours	LinkedIn Opt Out
LinkedIn	.linkedin.com	UserMatchHistory	LinkedIn Ads ID syncing	30 days	LinkedIn Opt Out
LinkedIn	.linkedin.com	li_gc	Used to store consent of guests regarding the use of cookies for non-essential purposes	6 months	LinkedIn Opt Out
LinkedIn	.www.linkedin.com	bscookie	Used for remembering that a logged in user is verified by two factor authentication and has previously logged in	1 year	LinkedIn Opt Out
LinkedIn	.www.linkedin.com	JSESSIONID	Used for Cross Site Request Forgery (CSRF) protection and URL signature validation	Session	LinkedIn Opt Out
LinkedIn	.linkedin.com	lang	Used to remember a user’s language setting to ensure LinkedIn.com displays in the language selected by the user in their settings	Session	LinkedIn Opt Out
LinkedIn	.linkedin.com	sdsc	Signed data service context cookie used for database routing to ensure consistency across all databases when a change is made. Used to ensure that user-inputted content is immediately available to the submitting user upon submission	Session	LinkedIn Opt Out
LinkedIn	.linkedin.com	li_mc	Used as a temporary cache to avoid database lookups for a member’s consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side	6 months	LinkedIn Opt Out
LinkedIn	.linkedin.com	lms_ads	Used to identify LinkedIn Members off LinkedIn for advertising	30 days	LinkedIn Opt Out
LinkedIn	.linkedin.com	lms_analytics	Used to identify LinkedIn Members off LinkedIn for analytics	30 days	LinkedIn Opt Out
LinkedIn	.worldwide.com	li_fat_id	Member indirect identifier for Members for conversion tracking, retargeting, analytics	30 days	LinkedIn Opt Out
LinkedIn	linkedin.com	_guid	Used to identify a LinkedIn Member for advertising through Google Ads	90 days	LinkedIn Opt Out
LinkedIn	.linkedin.com	BizographicsOptOut	Used to determine opt-out status for non-members	10 years (some browsers may impose shorter time limits to these durations)	LinkedIn Opt Out
LinkedIn	.worldwide.com	li_giant	Indirect indentifier for groups of LinkedIn Members used for conversion tracking	7 days	LinkedIn Opt Out
Marketo	.worldwide.com	_mkto_trk	This cookie is set by Marketo. This allows a website to track visitor behavior on the sites on which the cookie is installed and to link a visitor to the recipient of an email marketing campaign, to measure campaign effectiveness. Tracking is performed anonymously until a user identifies himself by submitting a form.	2 years	Marketo Opt Out
Microsoft	.bing.com	MSPTC	Unclassified	13 months	Microsoft Opt Out
Microsoft UET	.bing.com	MUID	This is a Microsoft cookie that contains a GUID assigned to your browser. It gets set when you interact with a Microsoft property, including a UET beacon call or a visit to a Microsoft property through the browser.	13 months	Microsoft Opt Out
Microsoft UET	.worldwide.com	_uetvid	UET assigns this unique, anonymized visitor ID, representing a unique visitor. UET stores this data in a first-party cookie.	13 months	Microsoft Opt Out
Microsoft UET	.worldwide.com	_uetsid	This contains the session ID for a unique session on the site.	13 months	Microsoft Opt Out
Microsoft UET	.worldwide.com	_uetmsclkid	This is the Microsoft Click ID, which is used to improve the accuracy of conversion tracking.	13 months	Microsoft Opt Out
Oribi	.worldwide.com	oribi_cookie_test	To determine if tracking can be enabled on current domain	Session	LinkedIn Opt Out
Oribi	.worldwide.com	oribili_user_guid	Used to count unique visitors to a website	1 year	LinkedIn Opt Out
Oribi	.worldwide.com	ln_or	Used to determine if Oribi analytics can be carried out on a specific domain	1 day	LinkedIn Opt Out
Qualified	.worldwide.com	__q_state_x8KEfr4Qk4cLZT6e	Contains a number of attributes identifying the website visitor and their interaction with the Qualified Chat Messenger. This identifier is stored in the website visitor’s browser as well as the Qualified Service.	10 years (some browsers may impose shorter time limits to these durations)
Salesloft	www.worldwide.com	slirequested	Salesloft cookie for use in live website tracking to help identify and qualify leads.	1 year
Salesloft	www.worldwide.com	sliguid	Salesloft cookie for use in live website tracking to help identify and qualify leads.	1 year
Salesloft	www.worldwide.com	slireg	Salesloft cookie for use in live website tracking to help identify and qualify leads.	7 days
Scorecard research	scorecardresearch.com	UID	Cookie used for market and user research	720 days
simpli.fi	.simpli.fi	uid_syncd_secure	Collects information on user preferences and/or interaction with web-campaign content – This is used on CRM-campaign-platform used by website owners for promoting events or products.	7 days	Simpli.fi Opt Out
simpli.fi	.simpli.fi	suid	Collects information on user preferences and/or interaction with web-campaign content – This is used on CRM-campaign-platform used by website owners for promoting events or products.	1 year	Simpli.fi Opt Out
WorldWide	www.worldwide.com	cookie-accepted	Cookie Consent.	1 year
WorldWide	www.worldwide.com	medium	Specifies the medium through which the user clicked the link, such as email, social media, organic search, paid search, referral, etc.	Session
WorldWide	www.worldwide.com	source	It helps understand which sources are driving traffic and allows for analysis of the effectiveness of various marketing efforts in generating visits and conversions.	Session
WorldWide	www.worldwide.com	leadsource	Measure the effectiveness of lead generation campaign	Session
WorldWide	www.worldwide.com	leadtactic	Strategies employed for lead generation or conversion optimization to provide transparency to users regarding data collection and marketing practices	Session
WorldWide	www.worldwide.com	campaign	Tracking and analyzing the performance of specific marketing campaigns by identifying which campaign led to a user’s visit to a website, enabling businesses to measure the effectiveness of their marketing efforts and allocate resources accordingly.	Session
WorldWide	www.worldwide.com	mkwid	Associated with marketing platforms like Google Ads and is used to track the unique identifier for a click within an advertising campaign, enabling advertisers to measure the effectiveness of their ads, optimize campaigns, and attribute conversions accurately.	Session
WorldWide	www.worldwide.com	sourceid	Refer to a unique identifier assigned to different traffic sources or referral links, aiding in the identification and tracking of the specific sources that direct users to a website or landing page, thereby facilitating analysis of traffic sources and informing marketing strategies.	Session
WorldWide	www.worldwide.com	crid	Utilized in affiliate marketing to track the unique identifier associated with a particular creative or advertisement, enabling advertisers and affiliates to monitor the performance of individual creatives, optimize campaigns, and attribute conversions accurately to specific advertising materials or placements.	Session
WorldWide	www.worldwide.com	pcrid	Commonly used in online advertising platforms like Google Ads to track the unique identifier associated with a particular click on a pay-per-click (PPC) advertisement, facilitating accurate attribution of conversions and providing insights into the performance of individual ad clicks for optimization purposes.	Session
WorldWide	www.worldwide.com	vserf	Refer to a tracking identifier used in online marketing campaigns or analytics systems to monitor and analyze visitor behavior or interactions on a website, aiding in understanding user engagement, optimizing website performance, and refining marketing strategies based on visitor insights.	Session
WorldWide	www.worldwide.com	pkw	Represents the keyword used in a search engine advertising campaign, allowing advertisers to track which specific keywords led users to click on their ads. This information is valuable for optimizing keyword targeting, refining ad copy, and maximizing the effectiveness of search engine marketing efforts.	Session
YouTube	.youtube.com	YSC	This cookie is used by the YouTube video service on websites with embedded YouTube videos.	Session	Google Opt Out
Google Ads	.google.com	APISID	This cookie is used by Google to display personalised advertisements on Google sites, based on recent searches and previous interactions.	1 year	Google Opt Out
Google Ads	.google.com	HSID	This cookie contains digitally signed and encrypted records of a user’s Google Account ID and most recent sign-in time.	1 year	Google Opt Out
Google Analytics	www.google.com	OTZ	This cookie is used by Google Analytics to provide an analysis of website visitors in aggregate.	1 month	Google Opt Out
Google Ads	.google.com	SAPISID	This cookie is used by Google to display personalised advertisements on Google sites, based on recent searches and previous interactions.	1 year	Google Opt Out
Google	.google.com	SOCS	This cookie is used by Google to store a user’s state regarding their cookies choices.	13 months	Google Opt Out
Google	.google.com	__Secure-ENID	This cookie is used by Google to remember your preferences and other information.	1 year	Google Opt Out
Google Ads	.google.com	__Secure-1PAPISID	This cookie is used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising.	2 years	Google Opt Out
Google Ads	.google.com	__Secure-1PSID	This cookie is used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant and personalised Google advertising.	2 years	Google Opt Out
Google Ads	.google.com	__Secure-1PSIDCC	This cookie is used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant & personalised Google advertising.	1 year	Google Opt Out
Google Ads	.google.com	__Secure-3PAPISID	This cookie is used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant and personalised Google advertising.	2 years	Google Opt Out
Google Ads	.google.com	__Secure-3PSID	This cookie is used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant and personalised Google advertising.	2 years	Google Opt Out
Google Ads	.google.com	__Secure-3PSIDCC	This cookie is used by Google to build a profile of website visitor interests to show relevant and personalised ads through retargeting.	1 year	Google Opt Out

Changes To This Policy 

We reserve the right to amend this Online Privacy Statement at any time. 

Effective Date: 12 September 2016

Last modified: 30 May 2024