2020 Predictions in Real-World Evidence, Part 1: How Did the 2019 List Fare?

Real world evidence, real world data
2020 real world evidence trends


As appreciation grows for the contribution of real-world evidence (RWE) and real-world data (RWD) to clinical research, the application of RWE/RWD within this space is treated with circumspection. To help stakeholders confidently explore the benefits of adopting real-world evidence applications, Jeff Trotter, Senior Vice President, Worldwide Evidence, has been identifying key trends within the industry.

This is the first in Jeff Trotter’s five-part blog series, “2020 Predictions in Real-World Evidence.”

2020 real world evidence trends

Before we dive into prognostications about what others have already dubbed the Decade of Data, let’s take a look at how last year’s predictions fared.

  1. Improved Clinical and Commercial Collaboration: 8/10. Here, I was focusing on the evolving role of RWE and RWD in spurring increased organizational collaboration across the clinical-commercial development continuum. As I stated last year, there will always be differing comfort zones and experience-based perspectives. That said, I continue to see progressive life-sciences companies challenge traditional organizational structures and embrace the potential strategic and operational advantages of RWE and RWD at key inflection points during the product life cycle. While I think there remains considerable progress to be achieved, on this 2019 prediction, I give myself a generous 8/10.
  2. Repurposing Clinical Trial “Leftovers: 3/10. This was my #1 idea for the previous decade (one per decade tending to be all I can muster). It was all about leveraging randomized control trial (RCT) screen failures to pre-populate observational studies and registries, and I still think this is a no-brainer. However, I haven’t seen strong progress toward adoption of this suggestion. Maybe I’m underestimating the hurdles to interdepartmental collaboration. Regrettably, I give myself a 3/10: good idea but perhaps still not ready for prime time. 
  3. RWE COE ASAP: 6/10. Formally establishing a Center of Excellence (COE) to coordinate a company’s RWE/RWD aspirations and applications takes organizational collaboration to another level. Such a commitment will establish a solid and purposeful bridge between the organization’s clinical and commercial teams. I’m seeing companies adopt this philosophy of bridging the space between clinical and commercial; however, many are still experimenting to identify the particular bridge that works best for their unique culture. Seeing this trend as a work-in-progress, I give myself a conservative 6 out of 10.
  4. Way Beyond the Pill: 7/10. With this prediction, I was acknowledging the increasing adoption of patient-centric technology to enhance a medical product’s therapeutic benefit.  I’m seeing fascinating new technologies being developed as both freestanding and integrated solutions. However, many fall short of documenting clinical, economic, and/or humanistic value. I’ll take a 7 out of 10 on this one.

What do you foresee as trends in real-world evidence 2020? Come back for the next installment in our blog series to read Jeff’s first prediction for 2020.

Ready to demonstrate your value?

Get real answers to your real-world evidence questions. You can be confident that our team, with decades of experience supporting clinical trials from Phase I through Phase IV and providing real-world evidence, has the tools and the expertise to support your project. We’ll work with you to arrive at the right strategy for your study.  

Contact us today. You won’t be disappointed in the time, care, and quality that you receive from the team at Worldwide Clinical Trials.

You may also be interested in

Want to learn more about Worldwide Clinical Trials?