A successful, patient-forward program goes beyond patient feedback and gathers input from all stakeholders surrounding the patient in order to produce actionable insights to direct your study to success. This e-book shows you how to:
• Utilize patients as SMEs to inform your program
• Develop fit-for-purpose endpoints, guided by your stakeholders
• Solve statistical challenges threatening your study’s success
• Design feasible study plans for patients (and sites!)
• Increase your chances of market success
Authors:
Michael Murphy, MD, PhD
Chief Medical and Scientific Officer
