Embrace the Burden! Why Burden-of-Illness Real-World Evidence Studies Are More Important Than Ever

Doctor's Stethoscope and coins
By Jeff Trotter, M.B.A., Senior Vice President, Worldwide Evidence,

  Burden-of-illness real-world evidence studies – initiatives that establish the impact and overall cost of a particular disease from multiple perspectives – have always been important for drug developers, helping them to better understand how to optimally position a new product as a potential solution. That said, there are a number of reasons why it’s never been more critical to undertake burden-of-illness studies. Indeed, characterizing the burden of a particular disease should be viewed as an opportunity, rather than a burden.

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