Everyone “wins” when patient outcomes are improved; but achieving that goal requires credible data and, importantly, insights that can transform data into persuasive evidence.
Our Worldwide EvidenceTM practice provides experienced vision in ensuring our clients’ evidence strategies are optimized such that documentation of product value is aligned with the needs and information gaps of key stakeholders (patients, physicians, payers, and policymakers). We work with our clients — beginning in the pre-approval timeframe — to establish a portfolio of increasingly persuasive clinical, economic, and humanistic evidence that aligns with clinical and commercial development priorities. Our clients call on us regularly to devise formal assessment processes for patient registries and other “non-traditional” research initiatives that provide both evidence and engagement; and in so doing, help to accelerate product acceptance and adoption.