An Uncommon Expert
Senior Director, Patient Recruitment and Retention
Barbara Zupancic, Senior Director of Patient Recruitment and Retention at Worldwide Clinical Trials has devoted most of her 15 years in clinical research to patient and volunteer recruitment and feasibility. Combining global field experience with innovations to optimize recruitment and retention, her passion for clinical trial participants drives her initiatives to make trials more accessible to patients, less burdensome for sites, and more seamless for sponsors.
ABOUT BARBARA ZUPANCIC
Barbara Zupancic has spent countless hours in the field working with various types of research sites and patient groups. Connecting with patients and their families is at the core of any successful patient engagement and recruitment campaign, and Barbara has used her global field experience coupled with industry know-how and innovations to optimize recruitment and retention campaigns in most disease states and phases of research. She and her forward-thinking team move the needle every day to make trials more accessible to patients, less burdensome for sites, and more seamless for sponsors. Barbara’s passion is in the rare disease arena as well as CNS, specifically Alzheimer’s disease. She is a frequent speaker at conferences, has conducted numerous webinars, and is a published author.
Barbara has a Bachelor of Science in psychology from Hunter College, Master of Science in counseling psychology and research from Georgia State University, and an MBA in management from Bernard M. Baruch City College of New York.
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