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Barbara Zupancic

Senior Director,
Patient Recruitment and Retention
Over 15 Years' Experience

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Barbara Zupancic is currently the Senior Director, Patient Recruitment and Retention at Worldwide Clinical Trials. Barbara has over 15 year experience in clinical research, specifically focused on patient recruitment and feasibility. Passionate about engaging patient volunteers to better the lives of many, Barbara has spent countless hours in the field working with various types of research sites and patient groups.

Connecting with patients and their families is at the core of any successful patient engagement and recruitment campaign and Barbara has used her global field experience coupled with industry knowhow and innovations to optimize recruitment and retention campaigns in most disease states and phases of research.

She is joined by her forward thinking team to move the needle every day to make trials more accessible to patients, less burdensome for sites and more seamless for sponsors. Barbara’s passion is in the rare disease arena as well as CNS, specifically Alzheimer’s disease. She is a frequent speaker at conferences and has conducted numerous webinars and is a published author. Barbara has a Bachelor’s of Science in Psychology, Masters of Science in Counseling Psychology & Research, and an MBA in Management.


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